NBA viewership was up 34 percent this season across TNT, ESPN and ABC through Monday's games, the league announced Thursday.
There were 2.0 million average viewers through 27 games, compared to 1.49 million during a comparable number of games in 2019-20, according to Nielsen Media Research.
Monday's Martin Luther King Jr. Day tripleheader -- Phoenix Suns at Memphis Grizzlies, Milwaukee Bucks at Brooklyn Nets and Golden State Warriors at Los Angeles Lakers -- averaged 1.73 million viewers, up 32 percent from the previous season.
Viewership on NBA League Pass, the league's live-game subscription package, was up 46 percent on MLK Day.
The NBA's social media platforms have also generated record engagement this season, with a 201 percent boost in minutes watched over last season.
--Field Level Media