If you want your email marketing campaigns to be successful, you have to make use of every tool at your disposal. We're here to tell you about one that many people forget. We're talking about marketing Hidden Fields: email tools that can be used to effectively capture extra data from each potential customer that interacts with you.
Beyond simple data like email addresses and names that are usually displayed, these invisible fields are auto-populated at the point when a visitor agrees to enter their details into a lead capture form.
When used correctly, you get lots of insight into the preferences of your potential clients, as well as demographic data and perhaps most crucially, data that can be used for segmentation at a deeper level.
Marketing Hidden Fields: Email Creators Use Them Because.
One of the fundamental goals of a marketer is to deliver highly-relevant messages to potential leads and when your message is more personal, it's going to result in more revenue being generated. This approach, however, requires usable data.
These hidden fields permit marketers to glean this useful information without requiring their visitors to complete a form with multiple fields. Studies show that the optimum amount of forms people are willing to complete is 2-3 maximum and with marketing hidden fields: email readers don't have to go through this laborious process.
Key to Maintaining High Opt-in Rates
What this short-cut invariably provides is a natural uplift to your opt-in rates, whilst also gathering the data your segmentation efforts require to deliver a tailored, personalized message.
If you use the adage that all data falls into the category of good data, you soon see that marketing hidden fields: email readers don't even get to see are key to growing your customer base. That's because the data obtained can then help you create highly precise, laser-guide email marketing strategies.
A Great Foundation for Marketing
It would be true to say that when you access good data, it influences the success of your campaigns, which is why hidden fields are so key.
The data you can pull in this way can include:
- The URL the reader is on when the form is submitted
- Any coupon codes they were offered after engaging with you
- The URL that referred the customer to you
- The URL that came before the referring website
Understanding and knowing your customers better is vital to creating a personalized experience and these hidden fields are powerful in that regard.
Nurturing Your Customer Base
Exactly how you go about using the data that comes from marketing hidden fields: email readers encounter is entirely up to you and will be determined by what your goals are.
You might be looking to send traffic to your product pages or get them to view an exclusive promotion, but in either sense, hidden fields are a tool you shouldn't forget to utilize. No two customers are completely the same and your marketing should reflect this.
Use hidden fields in this way and you can kiss goodbye to largely ineffective batch and blast email strategies and say hello to an altogether smoother and more profitable customer experience.