New Orleans Saints running back Alvin Kamara and NASCAR announced a partnership Sunday in which Kamara will work toward growing the sport's fan base.
NASCAR named Kamara its first-ever growth and engagement advisor, a role in which the football star will connect "new audiences with NASCAR through immersive and educational experiences that help them learn more about the sport," according to a NASCAR.com news release.
For his first day on the job, Kamara attended Sunday's NASCAR race at Nashville Superspeedway to interact with fans.
"We're just trying to strategically create and develop new opportunities for fan engagement," Kamara said in an interview on NBC. "I've got a lot of ideas, I think NASCAR has a lot of ideas and it'll be fun to get it going."
In 2020, Kamara became a NASCAR fan and attended his first race in support of Bubba Wallace, the only full-time Black driver on the circuit, after NASCAR banned Confederate flags from their races.
"Alvin's journey to NASCAR happened very organically from that initial curiosity to experiencing our events to developing a real and sincere passion for the sport," NASCAR chief marketing officer Pete Jung said in a statement. "That's what we're looking to tap into ... his insights, perspective and ideas ... and learning more about his experience so that we can enhance what we're doing to engage and develop new fans."
--Field Level Media